Monday, September 9, 2019

Omnivores Dilemma - A Natural History of Four Meals is a Nonfiction Essay

Omnivores Dilemma - A Natural History of Four Meals is a Nonfiction Book by Michael Pollan - Essay Example The book illustrates the American way of living from the source to the final meal that is eaten. From an economic viewpoint, there are many shortcomings of the book worth noting, such as in the Pollan’s self financed meals; he only focuses on what is before his eyes and ignores the macroeconomic factors that influence the transparency of the cost of foods, which is not attainable within the interconnectedness of the markets. Essentially, Omnivore’s Dilemma is a book about the state of America’s food production, consumption, regulation and distribution (Tyler, 2006). Food Chain Food chains are usually applied in ecological modelling, which provides a continuous variable for measuring passage of energy through various linear linkages from the lowest to the highest trophic feeding levels. Long food chain lengths are unstable with increasing length increases with the ecosystem size and reduction of energy at every successive level. Food chain lengths vary from three to six or even more levels. For example, a four-level food chain will consist of a flower, a frog, a snake and an owl. A five-level food chain may consist of the grass, a grasshopper, a rat, a snake and an owl. The organisms that use solar energy or heat energy to synthesize starch are the producers, such as plants. Consumers are those organisms that feed on other organisms, whereas, all food chains begin with the producer then progresses to the consumer. Therefore, all organisms within a food chain except the first one are all consumers. This fascinating journey through the food chain does not make Pollan a preacher, but he is engrossed in his thoughtfulness and so much dogged a researcher to let ideology take over him. He is surely not a writer who is afraid of soiling his hands in the quest for a better understanding on the manner in which modern food is produced. For example, he does everything from buying his cow to the slaughterhouse, then ultimately to the dinner table. Polla n really capture how Americans eat today from the fast food to the big organic to the locally sourced, ultimately to foraging for dinner armed with a rifle. This idea examines the human diet from capitalism to consumption (Pollan, 2006). National Eating Disorder Americans have changed the way they eat and the usual question that arises daily is based on what will be taken for dinner. This is a simple question that can evolve to be very complex as one tries to figure it out. The evolution of human culture has a great influence on how peoples’ native wisdom about eating, such that the way people eat is riddled with confusion and anxiety. Most ancient and venerable staple foods have abruptly disappeared from the American dinner tables and have made Americans to change the way they eat. This condition can be described as carbophobia. This was supplanted by lipophobia around 1977 when Americans were warned against loving the red meat during the Carter reign, which forced the Senat e committee to issue a set of dietary goals.  

Sunday, September 8, 2019

Reasons for Undertaking Foreign Direct Investment by the Multinational Essay

Reasons for Undertaking Foreign Direct Investment by the Multinational Enterprise - Essay Example Unlike the small and medium sized enterprises that only seek to access foreign markets, the major concern of the multinational enterprises is to develop a global manufacturing capacity and improve their proximity to the major world markets (Graham & Spaulding, 2005). The foreign direct investments provide a measure of ownership of domestic productive assets in a given economy by foreign organizations (Economy Watch, 2010a). Classically, foreign direct investment is a situation where ‘a company from one country makes a foreign physical investment by building a factory in another country’ (Graham and Spaulding, 2005). It is an investment in the form of buildings, machinery, and equipment and it is opposed to portfolio investments that are considered indirect investments. Several factors drive firms to expand their operations to cut across different national and regional boundaries. MNEs establish foreign direct investments in response to the changing global and regional co mpetition (Bartels & Crombrugghe, 2009, p.1). Foreign direct investments can be a means of accessing new markets and marketing channels, reduction in costs of production, providing the organization with access to new skills, technologies and other resources, and sources of financing (Graham & Spaulding, 2005). To go global, the firms can decide to make foreign direct investment, and this decision is in turn guided by a number of factors that are considered the potential benefits of the approach. This paper provides a critical evaluation and discussion of some of the major factors that can drive a multinational enterprise to decide to undertake foreign direct investment in efforts to expand its operations and go global. The paper highlights on the benefits of foreign direct investments to the multinational enterprises. Reasons for establishing FDIs to MNEs Foreign Direct Investment has been associated greatly with the current trend that is observed towards globalization and internati onalization of business operations. High growths of the economy and better economic performances in different parts of the world in the recent past can be attributed to the foreign direct investments by the multinational enterprises (Vardar, 2012). Significant growth has been seen in the flows of foreign direct investment especially into the developing countries in the last few decades (Graham & Spaulding, 2005). It becomes one of the drivers of globalization. With the developments that have been seen in the global business operations and global investment patterns, the concept of foreign direct investment has been expanded to include alliances with local companies, foreign mergers and acquisition, or establishment of joint ventures in the foreign markets (a Watch, 2010). The foreign direct investor will seek to have a controlling stake in these investments (ILIKEINVESTING, 2011). Cross-border investments have been in existence as early as the 1950s and different theories have been advanced to explain why the firms decided, and continue to make decisions, to internationalize their operations. In the recent pasts, countries have entered a habit of competition to attract more foreign direct i

Saturday, September 7, 2019

Advantages and Disadvantages of Undercover Officers Essay

Advantages and Disadvantages of Undercover Officers - Essay Example It is evidently clear from the discussion that the use of undercover as an investigative technique has grown into all areas of criminal investigations in most of the countries. Though an undercover officer’s job is an exciting one, it consists of a lot of challenges and risks. â€Å"It’s perfectly legal for undercover officers and informants to engage in criminal activity to protect their cover. Because of the serious threats to their lives, while facing extreme terrorists and criminals, undercover officers are legally allowed to engage in any sort of activities to protect their lives. They can even kill the suspected people if there is no other option to capture them alive. â€Å"Undercover officers are legally allowed to lie when you inquire whether they’re law enforcement personnel.   It does no good to ask, â€Å"Are you a cop?†Ã‚   Undercover cops can just reply, â€Å"Of course not.† As part of their duty, undercover officers need not tell truths all the times. They can manipulate stories and even they can tell utter lies to execute their mission effectively. The aim or target is most important for the undercover officers rather than the method used to reach the target. â€Å"To those engaged in police investigations, undercover operations offer the opportunity for increased efficiency. They allow you to penetrate criminal organizations not susceptible to other investigative techniques.† (Burton) Criminals have well-defined methods to tackle any kind of operations from the police because they are able to watch and act based on the police activities because of their known identity. On the other hand, because of the unknown identity of the undercover officers, criminals may not get enough information about the actions and procedures of these officers and also most of the undercover operations occur unexpectedly. The criminals may not get enough time for preparation or resistance in most of the undercover operati ons.

Playing Hard to Get Essay Example for Free

Playing Hard to Get Essay Walster, Walster, Piliavin, Schmidt have designed a study to test the why women play hard to get when to comes to dating. This article is talks about how there are two different types of women when it comes to relationships. One type is the easy to get and hard to get. Easy to get women are girls who are either desperate for affection, who might have to many demands for their significant other, may want to get serious right away and possibly may have a disease. Whereas, the hard to get women have something about them that every guy would want to be with, she knows she is pretty and that every guy would do anything for her. A women knows in her mind, playing hard to get will make any man go through all kinds of trouble or challenges just trying to please her and hopefully making the girl like him or even falling in love with him. If a guy, can get to be with her it’s like winning a gold prize and gaining respect from all kinds of men because they can recognize that the girl is a hard to get girl. The experimenters tested 5 different experiments to test and see if any theories can prove about these hard to get girls. Experiment I was the dissonance theory was the first experiment was to predict to see if one had to spend a lot of energy to attain one goal because he would be unappreciative of the outcome. Experiment II was the learning theory was next to see if two advantages were attainable: exclusiveness with value and frustration that will increase drive. Experiment III was the Schachtarian theory requires two components just like the learning theory to test the person for calling it love. Both Walsters Lyons designed a field study and a laboratory experiment in to demonstrate that men prefer a date that plays hard to get. Computer matching service was conducted for women to be hired as experimenters. Precise instructions was given on how to respond when their computer match called them for a date by pausing to think for at least 3 seconds accepting the date, which would be labeled hard to get. Other times women were told to accept the date immediately, to be labeled as easy to get. The results indicated that elusiveness had no impact on the mans liking for his computer. Experiment IV was a laboratory experiment that tested the knowledge that a woman is elusive gives one indirect evidence that she is socially desirable. This indirect evidence should have the biggest impact when a man has no way of acquiring direct evidence about a coeds value or when he has little confidence in his own ability to assess value. When direct evidence is available, and the man possesses supreme confidence in his ability to make correct judgments, information about a womans elusiveness should have little impact on a mans reaction to her. Blind dates were being tested to see if this came true. Experiment V, we had decided that perhaps the hard-to-get hypothesis must be tested in a sexual setting with prostitutes that gave the men mixed drinks that will see if the hard to get hypothesis is true. Later this experiment resulted that there is two components: How hard or easy she is for him to get how hard or easy she is for other men to get. To test this, 71 male summer students at the University of Wisconsin were recruited for a dating research project. This was designed to determine whether computer matching techniques are in fact more effective than is random matching. All participants were invited to come into the dating center in order to choose a date from a set of five potential dates. When the subject arrived at the computer match office, they were handed folders containing background information on five women. Some of these women had supposedly been randomly matched with him and others had been computer matched with him but in reality, all five folders contained information about fictitious women. Experiments asked if they liked her, would you get along, first impressions and questions of that nature. All these results of their hypothesis turned out to be false but learned new information of women being hard to get. In my own opinion, the experiments did their best to test this phenomenon regardless of how old this article is because till this day, a hard to get women is described as someone who requires a lot of work in order to talk or to be seen with. Being with a women gives the man a lot of respect because start to question to figure out what does a man have to do to be such a girl with high standards. These experiments are valid even though they have failed but have demonstrated how these women work when playing hard to get. When it comes to girls, men are usually clueless because there are no set rules on how they react or how to keep them happy. Any interaction with women are general is an experiment because it involves a lot of variables, different possibilities of what the men can say leading to various reactions from the women. A follow up study can be done because this article is over 20 years old but it may just strengthen the results of this article. A study of how or why women act hard to get in the first place, their intentions or see if there are any tricks to get by these kinds of women. Experiment V was the best experiment to test by randomly selecting girls for the men and seeing what their likes and dislikes were when women were being hard to get. Men today have changed a lot when these experiments have taken place according to society at that time. I feel that these experimenters did all they could with their limited technology and how boys and girls acted in that time frame. Nowadays, women explore all options of being hard to get and easy to get by mixing it to fully get what they want and that drives men insane because we tend to get clueless of how things work. This article is valid of what has been tested and outcomes that of that women playing hard to get is still unknown till this day.

Friday, September 6, 2019

Trait Theories Behind Larceny Essay Example for Free

Trait Theories Behind Larceny Essay Larceny is an offense which pervades social classes. This crime is not committed only by the poor but even also the middle and upper class members of society. This paper will try to explain the causation theory behind larceny using and combining the biosocial trait theory, the nature-versus-nurture theory, and the differential association theory.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Larceny is the unlawful taking and carrying away of the property of another, with intent to deprive the owner of its use or to appropriate it to the use of the perpetrator or of someone else. Larceny, as will be discussed in this paper, will include theft and embezzlement.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The BioSocial Trait Theory tells us that a crime is controlled by biological conditions determined at birth, and that environmental, and social conditions work in concert to produce human behavior (Siegel, 2006).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The Nature Theory suggests that criminal behavior is linked to low intelligence while the Nurture Theory suggests that intelligence must be viewed as partly biological but primarily sociological, meaning, people do not commit crimes because they have low IQs. Instead, environmental stimulation from parents, relatives, social contacts, schools, peer groups, and innumerable others create a child’s IQ level and that low IQs result from an environment that also encourages delinquent and criminal behavior (id).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The Differential Association Theory suggests that skills and motives conducive to crime are learned as a result of contacts with pro-crime values, attitudes, and definitions and other patterns of criminal behavior (id). In short, criminal behavior is learned. Combining the Theories   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Each of the three theories mentioned above, more or less, explains why larceny may be committed. However, each one, standing alone, may not be sufficient to explain every act of larceny.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   For example, the BioSocial Theory explains that larceny is committed because of a need. This may explain why a person in dire financial straits may be inclined to commit thievery. However, this does not explain why people from the upper class society commit embezzlement, like rich corporate stockholders who transfer the corporations money to their own bank accounts.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The nature-versus-nurture explains that larceny is linked to persons with low IQs. This is not necessarily true because white-collar crimes, such as professional theft, are committed by very smart people with college or MBA degrees.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The Differential Association Theory explains that criminal tendencies toward larceny is learned by association and assimilation. Perhaps this is partly true. However, larceny has been committed by people who come from very law-abiding families and by people who associate with law-abiding peers. There have been thieveries committed between and among members of the same religious groups.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Now, all these theories, though sufficient for certain cases, may be insufficient for other cases. A combination of all three may explain almost all, if not all, of the cases of larceny. Perhaps, from a different point of view, a combination of all these theories of causation will more concretely explain why people commit larceny. In fact, in reality, larceny may not have been committed because of just one factor but by a multitude of them. The more theories of causation behind a single crime of larceny, the better we see why a person is motivated to commit such crime.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   For example, a treasurer of a corporation appropriates funds of the corporation and deposits it in his own bank account. He is rich, intelligent, well-educated and trustworthy but still he commits it. This is a case when the theories cannot explain the causation behind the commission of larceny. Perhaps the explanation is the contribution of all three causation theories to the commission of larceny in this case.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Partly, the BioSocial Theory may explain that his genetic makeup is such that he has a propensity to commit the crime. It is in his blood, his desire to acquire more. Perhaps he wants to a quick way to get rich because he wants to retire at an early age but he does not commit a crime to do it because he has been well educated otherwise or is afraid of the punishment. Partly too, the Nature-versus-Nurture Theory may contribute to the explanation that though he may have a high degree of education, he has been raised by a father who is a thief or a corrupt government official. He was raised by money acquired by extra-legal means. The environment in which he was raised taught him that corruption is alright. And partly too, the Differential Association Theory contributes to the explanation by assimilating the criminal behavior he has acquired from his parent. He has already learned that corruption is an acceptable virtue as long as one provides for the family.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Each of these factors, standing alone, may not be sufficient to convince him to commit larceny because his criminal propensity may be deterred by his knowledge of the punishment for the crime or just by his desire to live as a law-abiding citizen. However, when all these factors concur, his motivation to commit larceny will be greater. He knows that if his father was able to get away with corruption, perhaps he may also be as lucky even though all his conscience shouts otherwise. He knows that he knows enough on how to get away with it because his father may have unconsciously taught him the tricks. Having all these factors present is enough to succumb to the temptation to commit larceny. References Siegel, Larry J. Criminology 9th ed. Thomson/Wadsworth: 2006.

Thursday, September 5, 2019

Barriers To Effective Communication

Barriers To Effective Communication Barriers to Effective Communication An effective communication barrier is one of the problems faced by many organizations. Many social psychologists opine that there is 50% to 70% loss of meaning while conveying the messages from a sender to a receiver. They estimate there are four basic places where communication could be interpreted wrongly. A few barriers of effective communication in an organization are given below. Physical Barriers One of the major barriers of communication in a workplace is the physical barrier. Physical barriers in an organization includes large working areas that are physically separated from others. Other distractions that could cause a physical barrier in an organization are the environment, background noise Language Inability to converse in a language that is known by both the sender and receiver is the greatest barrier to effective communication. When a person uses inappropriate words while conversing or writing, it could lead to misunderstanding between the sender and a receiver. Emotions Your emotions could be a barrier to communication if you are engrossed in your emotions for some reason. In such cases, you tend to have trouble listening to others or understanding the message conveyed to you. A few of the emotional interferences include hostility, anger, resentfulness and fear. Lack of Subject Knowledge If a person who sends a message lacks subject knowledge then he may not be able to convey his message clearly. The receiver could misunderstand his message, and this could lead to a barrier to effective communication. Stress One of the major communication barriers faced by employees in most of the organization is stress. When a person is under immense stress, he may find it difficult to understand the message, leading to communication distortion. At the time of stress, our psychological frame of mind depends on our beliefs, experiences, goals and values. Thus, we fail to realize the essence of communication. The above-mentioned barriers to effective communication are considered as filters of communications. You can overcome the barriers to communication through effective and active listening. By Maya Pillai Many people think that communicating is easy. It is after all something weve done all our lives. There is some truth in this simplistic view. Communicating is straightforward. What makes it complex, difficult, and frustrating are the barriers we put in the way. Here are the 7 top barriers. 1. Physical barriers Physical barriers in the workplace include: marked out territories, empires and fiefdoms into which strangers are not allowed closed office doors, barrier screens, separate areas for people of different status large working areas or working in one unit that is physically separate from others. Research shows that one of the most important factors in building cohesive teams is proximity. As long as people still have a personal space that they can call their own, nearness to others aids communication because it helps us get to know one another. 2. Perceptual barriers The problem with communicating with others is that we all see the world differently. If we didnt, we would have no need to communicate: something like extrasensory perception would take its place. The following anecdote is a reminder of how our thoughts, assumptions and perceptions shape our own realities: A traveller was walking down a road when he met a man from the next town. Excuse me, he said. I am hoping to stay in the next town tonight. Can you tell me what the townspeople are like? Well, said the townsman, how did you find the people in the last town you visited? Oh, they were an irascible bunch. Kept to themselves. Took me for a fool. Over-charged me for what I got. Gave me very poor service. Well, then, said the townsman, youll find them pretty much the same here. 3. Emotional barriers One of the chief barriers to open and free communications is the emotional barrier. It is comprised mainly of fear, mistrust and suspicion. The roots of our emotional mistrust of others lie in our childhood and infancy when we were taught to be careful what we said to others. Mind your Ps and Qs; Dont speak until youre spoken to; Children should be seen and not heard. As a result many people hold back from communicating their thoughts and feelings to others. They feel vulnerable. While some caution may be wise in certain relationships, excessive fear of what others might think of us can stunt our development as effective communicators and our ability to form meaningful relationships. 4. Cultural barriers When we join a group and wish to remain in it, sooner or later we need to adopt the behaviour patterns of the group. These are the behaviours that the group accept as signs of belonging. The group rewards such behaviour through acts of recognition, approval and inclusion. In groups which are happy to accept you, and where you are happy to conform, there is a mutuality of interest and a high level of win-win contact. Where, however, there are barriers to your membership of a group, a high level of game-playing replaces good communication. 5. Language barriers Language that describes what we want to say in our terms may present barriers to others who are not familiar with our expressions, buzz-words and jargon. When we couch our communication in such language, it is a way of excluding others. In a global market place the greatest compliment we can pay another person is to talk in their language. One of the more chilling memories of the Cold War was the threat by the Soviet leader Nikita Khruschev saying to the Americans at the United Nations: We will bury you! This was taken to mean a threat of nuclear annihilation. However, a more accurate reading of Khruschevs words would have been: We will overtake you! meaning economic superiority. It was not just the language, but the fear and suspicion that the West had of the Soviet Union that led to the more alarmist and sinister interpretation. 6. Gender barriers There are distinct differences between the speech patterns in a man and those in a woman. A woman speaks between 22,000 and 25,000 words a day whereas a man speaks between 7,000 and 10,000. In childhood, girls speak earlier than boys and at the age of three, have a vocabulary twice that of boys. The reason for this lies in the wiring of a mans and womans brains. When a man talks, his speech is located in the left side of the brain but in no specific area. When a woman talks, the speech is located in both hemispheres and in two specific locations. This means that a man talks in a linear, logical and compartmentalised way, features of left-brain thinking; whereas a woman talks more freely mixing logic and emotion, features of both sides of the brain. It also explains why women talk for much longer than men each day. 7 Interpersonal barriers There are six levels at which people can distance themselves from one another: Withdrawal is an absence of interpersonal contact. It is both refusal to be in touch and time alone. Rituals are meaningless, repetitive routines devoid of real contact. Pastimes fill up time with others in social but superficial activities. Working activities are those tasks which follow the rules and procedures of contact but no more. Games are subtle, manipulative interactions which are about winning and losing. They include rackets and stamps. Closeness is the aim of interpersonal contact where there is a high level of honesty and acceptance of yourself and others. Working on improving your communications is a broad-brush activity. You have to change your thoughts, your feelings, and your physical connections. That way, you can break down the barriers that get in your way and start building relationships that really work. The acronym AIDA is a handy tool for ensuring that your copy, or other writing, grabs attention. The acronym stands for: Attention (or Attract) Interest Desire Action. These are the four steps you need to take your audience through if you want them to buy your product or visit your website, or indeed to take on board the messages in your report. A slightly more sophisticated version of this is AIDCA/AIDEA, which includes an additional step of Conviction/Evidence between Desire and Action. People are so cynical about advertising messages that coherent evidence may be needed if anyone is going to act! How to Use the Tool: Use the AIDCA approach when you write a piece of text that has the ultimate objective of getting others to take action. The elements of the acronym are as follows: 1. Attention/Attract In our media-filled world, you need to be quick and direct to grab peoples attention. Use powerful words, or a picture that will catch the readers eye and make them stop and read what you have to say next. With most office workers suffering from e-mail overload, action-seeking e-mails need subject lines that will encourage recipients to open them and read the contents. For example, to encourage people to attend a company training session on giving feedback, the email headline, How effective is YOUR feedback? is more likely to grab attention than the purely factual one of, This weeks seminar on feedback. 2. Interest This is one of the most challenging stages: Youve got the attention of a chunk of your target audience, but can you engage with them enough so that theyll want to spend their precious time understanding your message in more detail? Gaining the readers interest is a deeper process than grabbing their attention. They will give you a little more time to do it, but you must stay focused on their needs. This means helping them to pick out the messages that are relevant to them quickly. So use bullets and subheadings, and break up the text to make your points stand out. For more information on understanding your target audiences interests and expectations, and the context of your message, read our article on the Rhetorical Triangle. 3. Desire The Interest and Desire parts of AIDA go hand-in-hand: As youre building the readers interest, you also need to help them understand how what youre offering can help them in a real way. The main way of doing this is by appealing to their personal needs and wants.. So, rather than simply saying Our lunchtime seminar will teach you feedback skills, explain to the audience whats in it for them: Get what you need from other people, and save time and frustration, by learning how to give them good feedback. Feature and Benefits (FAB) A good way of building the readers desire for your offering is to link features and benefits. Hopefully, the significant features of your offering have been designed to give a specific benefit to members of your target market. When it comes to the marketing copy, its important that you dont forget those benefits at this stage. When you describe your offering, dont just give the facts and features, and expect the audience to work out the benefits for themselves: Tell them the benefits clearly to create that interest and desire. Example: This laptop case is made of aluminum, describes a feature, and leaves the audience thinking So what? Persuade the audience by adding the benefits .giving a stylish look, thats kinder to your back and shoulders. You may want to take this further by appealing to peoples deeper drives giving effortless portability and a sleek appearance and that will be the envy of your friends and co-workers. 4. Conviction As hardened consumers, we tend to be skeptical about marketing claims. Its no longer enough simply to say that a book is a bestseller, for example, but readers will take notice if you state (accurately, of course!), that the book has been in the New York Times Bestseller List for 10 weeks, for example. So try to use hard data where its available. When you havent got the hard data, yet the product offering is sufficiently important, consider generating some data, for example, by commissioning a survey. 5. Action Finally, be very clear about what action you want your readers to take; for example, Visit www.mindtools.com now for more information rather than just leaving people to work out what to do for themselves. Key points: AIDA is a copywriting acronym that stands for: Attract or Attention Interest Desire Action. Using it will help you ensure that any kind of writing, whose purpose is to get the reader to do something, is as effective as possible. First it must grab the target audiences attention, and engage their interest. Then it must build a desire for the product offering, before setting out how to take the action that the writer wants the audience to take. Stress Interview Stress interviews are used to see how the jobseeker handle himself. You may be sarcastic or argumentative, or may keep him waiting. You may also lapse into silence at some point during the questioning, this is used as an attempt to unnerve the jobseeker. One-On-One Interview In a one-on-one interview, it has been established that the jobseeker has the skills and education necessary for the position. You want to see if the jobseeker will fit in with the company, and how his/her skills complement the rest of the department. In a one-on-one interview the jobseekers goal is to establish rapport with the interviewer and to show that his/her qualifications will benefit the company. Screening Interview A screening interview is meant to weed out unqualified candidates. Providing facts about the skills is more important than establishing rapport. Interviewers will work from an outline of points they want to cover, looking for inconsistencies in the jobseekers resume and challenging his/her qualifications. One type of screening interview is the telephone interview. Lunch Interview The same rules apply in lunch interviews as in those held at the office. The setting may be more casual, but it is a business lunch and the jobseeker has to be watched carefully. The jobseeker must use the lunch interview to develop common ground with your interviewer. Committee Interview Committee interviews are a common practice. Jobseeker will have to face several members of the company who have a say in whether he/she is hired. In some committee interviews, you can ask the jobseeker to demonstrate his/her problem-solving skills. The committee will outline a situation and ask him/her to formulate a plan that deals with the problem. The interviewers are looking for how the jobseeker apply his/her knowledge and skills to a real-life situation. Group Interview A group interview is usually designed to uncover the leadership potential of prospective managers and employees who will be dealing with the public. The front-runner candidates are gathered together in an informal, discussion-type interview. A subject is introduced and the interviewer will start off the discussion. The goal of the group interview is to see how the jobseeker interact with others and how use him/her knowledge and reasoning powers to win others over. Telephone Interview Telephone interviews are merely screening interviews meant to eliminate poorly qualified candidates so that only a few are left for personal interviews. The jobseekers mission in this interviewed is to be invited for a personal face-to-face interview. Informational Interview Typically this is an interview set up at the jobseekers request with a Human Resources Manager or a departmental supervisor in the career field he/she is interested in. The purpose of this interview is to help the jobseeker find out more about a particular career, position or company. He/she is seeking information from these people in hopes that they might refer him/her to someone else in their company or to somebody they may know outside their company who could use your skills. The Informational Interview is a part of the cold-calling process whereby jobseekers are generating their own job leads. Screening Interview Typically this is the first step a company takes after the resumes have been scrutinized. The purpose of this meeting is to assess the skills and personality traits of the potential candidates. The objective ultimately is to screen out those applicants the interviewer feels should not be hired due to lack of skills or bad first impressions. The interviewer must also screen in those candidates she/he feels would make a valuable contribution to the company. Your job during this preliminary meeting is to convince this person you are worthy to take the next step. The General/Structured Interview Frequently the Screening Interview is combined with the General Interview due to time constraints many companies have during the hiring process. Often the jobseeker will meet with the supervisor over the position for which he/she is applying. During this interview he/she will be discussing the specifics of the position, the company and industry.

Wednesday, September 4, 2019

The Foils of Laertes and Fortinbras in Hamlet Essay -- Essays on Shakes

The Foils of Laertes and Fortinbras in Hamlet  Ã‚        Ã‚  Ã‚   William Shakespeare wrote the classic play, Hamlet in the sixteenth century.   Hamlet would be a very difficult play to understand without the masterful use of foils.   A foil is a minor character in a literary work that compliments the main character through similarities and differences in personality.   The audience can identify similarities and differences between any of the characters and Hamlet, however, there are two characters that share so much in common with Hamlet that they have to be considered the most important foils in the play.   These two characters are Laertes and Fortinbras.   It is the great similarities between Laertes, Fortinbras, and Hamlet that make the differences so obvious and therefore help to shape the character of Hamlet.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Laertes is the most noticeable foil for Hamlet, because of his continual direct involvement in the play.   Laertes and Hamlet have many things in common.   Laertes and Hamlet are both educated men with a high social standing.   Hamlet is the prince of Denmark and Laertes is the son of Polonius, Lord Chamberlain.   Both Hamlet and Laertes desire revenge for the death of their fathers.   Claudius murdered Hamlet's father and Hamlet killed Laertes' father.   Hamlet and Laertes both had an undying love for Laertes' sister Ophelia.   Laertes showed his love for his sister when he warned her about seeing Hamlet.   Laertes knew that as head of the state Hamlet would be unable to choose who he married and that Ophelia would be hurt if she fell in love with him.   Hamlet had an undying love for Ophelia despite his actions and words toward her in Act III.   He shows this at Ophelia's burial when he proclaims that his love for h.. . ...one as important as that which he shares with Laertes and Fortinbras.   Both Laertes and Fortinbras, although in different ways, provided the admiration and pity needed to make Hamlet the tragic hero he was.    Sources Cited and Consulted: Bloom, Harold. "Introduction." Modern Critical Interpretations: Hamlet. Ed. Harold Bloom. New York City: Chelsea House Publishers, 1986. 1-10. Findlay, Alison. "Hamlet: A Document in Madness." New Essays on Hamlet. Ed. Mark Thornton Burnett and John Manning. New York: AMS Press, 1994. 189-205. Goldman, Michael. "Hamlet and Our Problems." Critical Essays on Shakespeare's Hamlet. Ed. David Scott Kaston. New York City: Prentice Hall International. 1995. 43-55 Rose, Mark. "Reforming the Role." Modern Critical Interpretations: Hamlet. Ed. Harold Bloom. New York City: Chelsea House Publishers, 1986. 117-128 Â